+ Art Matters is a student-run festival that celebrates the vitality of Concordia University’s multidisciplinary artistic community. The festival promotes the emerging talent at Concordia by developing working relationships with creative institutions, galleries and artist run centers throughout Montréal. Prioritizing ‘networks’ and ‘participation’ as the guiding principles of the 2018 festival, the identity concept was developed to encourage active engagement through the overarching theme of connect-the-dots. The result was a visual identity that was co-created by the Concordia Fine Arts community, with the final catalogue featuring 50 different connect-the-dots logos designed by students over the course of the festival.